The insurance marketing research I reveal on annuity marketing analysis is not available anywhere. You can get the top secrets found by intense analyzing of insurance annuity marketing research right now.
The Question? Just how many agents can a single annuity marketing company or firm recruit? Some marketing firms do not get it, they honestly believe the answer is an infinite number. That however is dream thinking, since all these agents are not going to license with you, no matter how good your product is are how high the annuity commissions are.
Please remember while the annuity marketing research figures are estimates, they are calculated by intense analysis of database information on the licensing and contracting trends of over 500,000 agents. Of these over 85,000 of them being considered insurance annuity brokers. If you have 300 annuity brokers under your marketing contract, with 150 producing issued cases during the last 6 months, you may think you are doing an excellent job. You probably are, but trying to increase your success might be extremely hard. That's why a few recruiting and top secrets of marketing research are being revealed right now.
Eventually a point is reached where you might be close to annuity marketing saturation. Upon reaching this plateau, no matter how good you and your products are, only a limited number of brokers will be contracted. Suddenly a cost of increasing your share of quality annuity brokers becomes too expensive. Then you must spend a tremendous outlay of recruiting money just to stay even. It's no secret that your competitors are in relentless pursuit. To make up for a lost top producer you must recruit a replacement of at least the same caliber.
Reaching an annuity marketing high stagnation level certainly puts you at a center of envy among your competitors. But, how do you know when you have truly reached this level? Are you permanently or temporarily road blocked? Will adjusting promotional and marketing techniques clear the path for you to become and stay the leader of the pack?
These questions are difficult to answer, yet necessary to understand. Many life annuity marketing firms leap blindly forward without research analysis.. Have you researched how many brokers are selling annuities in your state or territory? We don't know how you could know come close to figuring that out.
Do you know who are the total annuity producers that the top 5 annuity marketing companies have under contract? And what about the rest of the other 20 to 35 annuity carriers? NEVER have we seen any figures of this nature published. Ambitious firms can now know these previously unpublished, yet critical recruiting and marketing secrets.
The breakdown of annuity brokers, by number of the number of annuity carriers they are licensed with, is as follows: Just under half are licensed with a single annuity company. The remaining 51% of annuity brokers contract with 2 or more companies. In fact, 16% currently represent 4 or more carriers. Conclude that annuity brokers licensed with 3 or more carriers are the ones producing mega premium dollars, (75% to 80% of the total insurance annuity production) Insurance marketing research analysis of agent database records reveal that hardly any top annuity brokers represent just one carrier. A top secret to getting a larger piece of the annuity marketing action is focus your attention on target marketing the jumbo producers.
Using an example state of 20,000 licensed life and health agents, here's a typical breakdown of how many annuity financial insurance companies they are currently licensed with. 1 carrier equals 1,812 annuity brokers, 2 carriers equals 936 brokers, 3 carriers equals 394 brokers. and 4 or more carriers equals 598 annuity brokers.
Be realistic with using the annuity marketing strategy. There are only a certain number of annuity brokers, and that is it. You really are not going to "make more" annuity brokers using telemarketing and email efforts. Keep a persistent marketing plan, hitting the insurance annuity brokers hard. The top two tiers should be contacted at least 4 times a year, while the other brokers receiving information only once. One of the top secrets is obvious... the minute you stop, your competitors keep going.
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